Studies have shown that a business is likely to go out of business within its first 5 years. This is practically the case for small businesses when one is looking to path their own future in order to meet a desired destination.

So when starting out, and to help your business to survive, one needs to think about diversity. Diversity is a good way to keep profitable and to help keep afloat during any economic downturn. In other words, don’t put all your eggs in one basket, but to think wider. This may be difficult for many, but it is surprising how one business idea can spark off another. It all starts with ideas and great if looking for alternative Ideas Working From Home.

If you think about a company brand like ‘Virgin’ you could probably name a number of products and services, whether it’s the planes, trains, credit cards, media etc. If Richard Branson is having a bad time with say the air industry then it’s more than likely the other businesses would help keep the Virgin brand trading.

A great business model to follow is one of front end and back end sales. So what does this mean?

For small business marketing ideas, it could be a case of operating, say a small pet shop – the front end. A customer comes through the front door and buys a bag of dog food. Any profit, if any, would probably be lost in overheads and advertising. So how does the business keep trading? By taking the customers details, the business owner could offer additional services like walking the dog, animal grooming, pet home care, etc. In other words promote additional services appealing to pet owners. This is the back end offering. This is a great model to follow to incorporate diversity?

Any business can adopt this concept. It’s about building a relationship with the customers. It’s the up-sales, those generated through back end sales that will help keep the business trading and to thrive. The key is to obtain the customers contact details so that they can be contacted either by email, phone or by post. It’s the back end business which makes the real money.

Many are now turning to the internet for e-commerce, income and alternative careers. As a result, internet marketing is becoming more and more used through many businesses. You probably have already noticed when you go to purchase items or make enquiries through the internet that your details are now captured. This is to start that relationship. Regardless whether you go ahead and purchase, your details are on file. And guess what, you will be contacted, generally by email where upon you will be shown the latest and greatest deals. This goes on until you unsubscribe.

If you are already operating, or looking to embark on a small business, then thinking about and putting into place the front/back end sales scenario should help keep the business trading. If you are looking to start a small business and use the power of the internet to market, then the concept of front and back end sales will work for you.

In terms of effective marketing on the internet, the concept of autoresponders can make a real difference. Once the prospects details have been captured, a series of emails can be sent out automatically over a period time giving more valued information about the product or service. These emails are prepared before hand so no additional work is required. The autoresponders are effectively making a bridge block by block in order to help draw the prospect across.

Using the internet for business requires a fair bit of knowledge to understand how it all works. It is not just a case of putting up a lovely looking website expecting people to be knocking on your door. The great news is you don’t have to learn the hard way. You could tap into a highly effective training system that teaches people the skills to market your business, service or product successfully on the internet. It provides guidance, training, coaching, mentoring, tools, strategies, techniques, support and a sense of community. In other words an education for tomorrows entrepreneurs.

My name is Gary Oakes and as a business coach, not only am I helping people to market their own business, but encouraging people to start. I’m a believer that people can find a way to build a small business in their own time, to think positive and aim for a vision and dream. We all have ideas and the ability to take control of our lives. I’m giving away free material to help one get started in any small business looking to market on the internet. Follow some really simple techniques. Start your journey by following the link to Ideas Working From Home.

It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.

There are many obstacles in our lives, whether personal or work related. So how does one overcome these? How do you stay focused and committed to a task when everything appears to be against you – hindering or even stopping your progress!
So how do you overcome obstacles when managing your own home based marketing business? Obstacles come in all shape and sizes, but how do you overcome the challengers when defeat is calling to you, when you start to become weary, are starting to give your business less attention and feel like quitting? How do you know whether or not you should call it a day or whether to continue?

“It’s what you do that determines who you are!”

Ideas working from home are on the increase and this is probably because the idea all sounds very attractive. It is not surprising therefore why so many are tempted to give it ago. Many would have no prior skills or knowledge, but the idea of earning a great sale commissions all sounds very appealing hence the initial motivation, hype and enthusiasm. If following an affiliate programme or one of the many multi level marketing opportunities then you will be fed with encouragement and a ‘will do can do’ attitude. This is a good start as you will need this to be taken to a different place if you are to succeed.

However, initially you will be supported, but invariably there will come a point whilst managing your business when you start to become vulnerable – start to question, have doubts of your ability and to question whether it is all worth it. You will start to find more excuses not to work on your business as oppose of reasons to continue. You may even start listening to those voices “I told you it wouldn’t work” and voices from those non believers that surround you. Does this resonate with you?

Granted we are not all cut-out to display what is required to succeed – that perspective of a leader. As a result, many small business marketing ideas fail within the first five years. The question is whether your business is going to be one more to add to the stats?

No matter what business you are in, but unless you have the mindset in believing that you will succeed which drives compassion and tenacity then you will struggle. If you believe that you are in a viable business then you need to hold onto that belief and focus on your goals. Have you set any goals? Having goals is a great way to keep you focused through your journey. The goals can be small or large, but either way is a method to help you move along.

It’s great that many people are willing to try something different, but wouldn’t it be easier if you could be part of a community which inspires, educates and supports you – to help you achieve your goals. 

We are not born to be leaders, but when running a business from home, for example, then leadership is what makes one stand out from everyone else.

No matter what home business you are in today, if it is not giving you that sense of being, inspiring you to go on, educating you on a daily basis, providing the mindset to be a leader, master minding with great leaders then not all is lost because you can become part of wealth creating business where you can learn whilst you earn.

My name is Gary Oakes and as a business coach, not only am I helping people to market their own business, but helping people to stay focused and committed. Setting goals and staying committed can be difficult, but essential when looking to succeed in business. Why not test drive some great mindset and marketing strategies by following some great free material in building and marketing your business. You will also be provided with a free eBook titled the “Science of Getting Rich”. Follow the link to changing your future through Ideas Working From Home.

It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.